Money quote: “The fact that this countertop appliance was outselling TVs and tablets may come as a surprise to many people, but not to its legions of dedicated fans, who express unabashed adoration.
"If you look at the Amazon reviews, one common word is 'love'," says Mr Wang.
"Americans are very open with their emotions. Love is all over the place. Another one is that 'Instant Pot changed my life'.”